Featured
On Persuasion Systems
How to engineer persuasion at scale through systematic approaches rather than hoping for inspiration. The frameworks that turn chance into certainty.
Read Article →Writing & Insights
"Writing is thinking. To write well is to think clearly. That's why it's so hard."
- David McCullough
Systematic approaches to persuasion, human psychology, and growth. Insights from over a decade of applying economic thinking to human behavior.
The Art of Understanding
Beyond demographics and psychographics: the obsessive pursuit of truly knowing your market, their unspoken desires, and hidden objections.
Read Article →From Economics to Persuasion
How modeling human behavior with numbers led to understanding people through words. The unlikely path from economist to persuasion architect.
Read Article →Growth Without Hacks
Why growth hacks fail and systematic approaches win. Building engines of growth that compound rather than campaigns that expire.
Preview →The Debate Advantage
Lessons from championship debating applied to business persuasion. How competitive rhetoric shapes consultative selling.
Preview →Systematic Selling
Transforming sales from art to science. The repeatable processes that remove randomness from revenue generation.
Preview →Topics I Write About
Persuasion Systems
Engineering systematic approaches to influence and conversion
Market Understanding
Deep psychological insights into customer behavior and motivation
Sustainable Growth
Building scalable systems that compound rather than campaigns that expire
Sales Architecture
Transforming sales processes from art to predictable science